Skin care has certainly been in the news during 2005. The increasing concern of retaining youthful looking skin has led to skin care companies developing skin care products that include all kinds of exotic ingredients supposedly being able to reduce lines and wrinkles on your face, eliminate age spots and other blemishes, polish, hydrate, smooth and tone your skin as well as making various other amazing claims.
Trends Affecting Skin Care Products in 2006
In addition, some scientists and health professionals have raised concerns about some of the potentially harmful ingredients being used in skin care products. This concern focuses on these ingredients being applied to our skin and thus absorbed into our bodies, with potentially harmful effects on our health.
These reports have led to a 'natural' skin care ingredient boom right across the skin care industry, and increasingly we see advertisements promoting natural skin care products.
Toward the end of 2005 however, buyers have been realising that natural skin care products may not necessarily be all-natural skin care products and are starting to doubt the validity of advertisements promoting their skin care products as being natural.
Further, the men's skin care market has been more strongly targeted with many well-known brands creating and promoting their skin care range specifically for men.
So what can we expect in 2006?
I believe, that the above trends will continue during this year and will intensify in certain areas. These areas include:
I see the manufacturing of skin care products to be divided into three types of manufacturers:
The next 12 months or so will see consumers becoming more and more aware of what is truly natural and what is not. The Internet is a great source for gathering such information and women especially will start to research skin care products in ever increasing detail to find the type of products they prefer. Allergic reactions and sensitivity to some chemicals (including some naturally derived substances) are causing increasing concern in consumers and for this reason manufacturers will have to start listing ingredients used in their skin care products on their labels or websites.
I also believe that government regulations will start to be introduced as to which ingredients may no longer be included in skin care products. In addition, I hope that some guidelines will be introduced as to what exactly can be labelled as a Natural skin care product and what is not. This is necessary, as there are currently no regulations for the use of the term natural skin care product and this needs to be addressed through legislation.
I know this opinion is not a popular one, but if consumers want natural skin care products, they should be able to buy products labelled as natural confident in the knowledge that that is exactly what they are getting.
Our belief and philosophy for Wildcrafted Herbal Products is that nothing goes into our products that is anything other than holistically-natural and that all our skin and personal care products will be natural regardless of current trends and market forces. We will not include isolated, active ingredients, natural or otherwise, but will strictly follow the philosophy and principles of natural medicine in the manufacture of our natural skin care, personal care and therapeutic products.
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